Method

In cooperation with the client(s), the PMD develops a strategy for the project as a whole. He understands what the target audience of the movie is and knows how to – try and – target it. He determines the starting point of the M&D-process: which are our goals, what do we have to change, who is our audience? And at what moment do we have to involve them with the production of the movie? Do we want them to stay involved after the release of the movie, and if so, how?

The PMD makes a planning for the short term as well as for the long term and translates ambitions to concrete, realistic targets for the M&D. One of his major responsibilities is coordinating different interests. He knows exactly which specific knowhow and skills are already present in the team, and which people should be hired. He knows the best man, woman of company for the job.

With a powerful main theme for M&D as a starting point, he invents creative interpretations that form the basis of the campaign. Next he develops special actions to approach external partners with. These partners independently take care of a part of the campaign, but the PMD attunes the activities to the overall look and feel. Moreover, the PMD takes care of regular reports and makes results measurable, in consultation with the rest of the staff of the project. In every aspect of his work it is of essential importance that the PMD has the knowhow and the experience to use new media in an efficient way. Obviously, this means a considerable saving in expenses compared to 'traditional' M&D.